General Info

The Dieringer Research Group is a full-service marketing research company that has been operational since 1974. It conducts various types of studies that include customer satisfaction and loyalty, incidence and use, brand equity, Web site evaluation, image and awareness research and market potential. It also conducts studies on need and segmentation research, new product and service development and advertising effectiveness. It has developed a strategic trends division, which concentrates on major topics affecting growth in specific industries. It has experience across various industries that include technology, health care, utilities, consumer products and services, financial and insurance, industrial, associations, and nonprofit and government. The Dieringer Research Group is located in Milwaukee.