General Info

GfK Custom Research North America is a full-service market research and consulting company that offers a range of services. It practices in the areas of brand and communications, customer loyalty, public affairs, and qualitative and ethnography. The company serves clients in the automotive, consumer, financial services, media and communications and technology sectors. GfK Custom Research North America is a part of GfK Group, which is one of the leading market research organizations in the world. It practices in the areas of custom research, retail, technology and media. The company works with a team of more than 10,000 employees and manages over 115 companies in nearly 100 countries in the world.